Google Search Console data
Use your existing search performance to inform the next content decisions.
The Search Console connection does more than display traffic. It supplies evidence from your own website to the research and planning process.
What you can see
Results can show clicks, impressions, click-through rate, average position, daily trends, queries, pages, query-to-page relationships, devices and search appearances.
Selected-country performance is separate from the worldwide country breakdown. The initial import covers a 56-day baseline, with normal ongoing sync approximately daily when the connection and account access remain active.
Google omits some private queries. Detail tables are bounded top rows, so their sum can differ from independent site totals.
How planning uses it
Fresh non-branded queries can reveal buyer needs worth investigating. Ranking pages help identify existing coverage and prevent duplicate articles. Query/page relationships can reveal mismatched pages or an existing page that deserves improvement.
These are research leads, not automatic approvals. The topic still needs audience fit, buying relevance and supporting evidence.
What it does not mean
Search Console measures organic Google Search performance. It does not report all AI mentions, private chats or AI referral traffic.
An increase after publication is an observation, not proof that outwrite.ai caused the increase. Average position is aggregated across eligible impressions, not a universal ranking for every searcher.
Check freshness and connection health
Read the imported period and sync status before interpreting the numbers. Paused research can still mean saved search evidence has not yet influenced a new plan. Stale or mismatched-market evidence should not guide fresh decisions.
Disconnecting removes the connection's credentials and saved search history. Previously saved article content is not silently rewritten.
Ask about your own data
Ask outwrite.ai can inspect saved queries, pages, periods and planning signals. Try: “Which non-branded queries have impressions but few clicks, and which already have a relevant page?”
