Manage multiple brands

Run separate brand workspaces and client reports on one shared Pro credit balance.

Each brand (also called a workspace) is one business website with its own Brand Kit, articles, feeds, campaigns, connections and results. This guide shows how to add brands, switch between them and keep each one separate. It is mostly for Pro Growth and Pro Agency, which include more than one website.

Why it helps

Agencies and multi-site businesses can run every website from one login.
Each brand keeps its own voice, connections and reports, so nothing gets mixed up.
One subscription and one credit balance cover all your brands.

Before you start

Plan	Websites included
Simple	1
Pro Starter	1
Pro Growth	5
Pro Agency	Unlimited

The trial includes one website. To add more, choose Pro Growth or Pro Agency in Account and settings → Billing. Compare plans.

Add a brand

Select the brand selector at the top of the sidebar.
Select Add workspace. Below it you can see how many brands you're using, for example "2 of 5 brands".
In Add a workspace, enter the Website, then choose the Primary search market and Audience & article language.
Select Create workspace.
outwrite.ai opens the new brand's Brand page. Review its details or have outwrite.ai analyze its website to build the Brand Kit.
Set the brand up like your first one: connect its blog, then create its campaign, AI tracking questions or SEO Agent script. Nothing is copied from your other brands.

Creating a brand uses no credits, and nothing publishes automatically. If your plan is full, you see More room for your brands with a Compare plans button instead.

Switch between brands

Select the brand selector and pick a brand from the list. Type in Find a workspace… to search. A brand marked Setup incomplete still needs its website setup finished. One marked Saved is inactive, for example after a move to a plan with fewer websites; its work is kept.

Always check which brand is selected before you connect a website, add tracking questions or start a campaign. A blog connection must belong to the right business.

What happens next

Viewing is not running. Switching which brand you look at never pauses another brand. Every brand keeps working on its own schedule.
Credits are shared. All Pro brands use the same balance. Adding a brand doesn't add monthly credits or restart your trial. "Unlimited" websites means no limit on the number of brands, not unlimited work.
Each brand has its own experience. You can run one brand on Simple and another on Pro. Switching a brand between Simple and Pro pauses the other experience's automation for that brand only. How switching works.

When you switch a brand back to Pro, tick Resume previous Pro workflows to restart work the switch paused. Otherwise it stays paused, and you can use Resume paused Pro workflows later. Work you paused yourself stays paused.

How to tell it's working

The brand selector shows the selected brand's name and website.
Account and settings → Billing → Credits & usage → Usage history can be filtered by brand, so you can see what each one spent.
Each brand's campaigns, articles and results only show that brand's work.

Share brands with your team

Every Pro plan includes unlimited teammates. Open Account and settings → Workspace team in a brand, or Manage workspace team in the brand selector. Invite someone to This workspace, or, as the owner, to All brand workspaces (including brands you add later). Teammates use your plan and credits; billing and connection passwords stay with you. Invite teammates.

Brands other people have shared with you appear under Shared with you in the brand selector.

Report to each client separately

Branded client reports belong to the brand you create them in. Select the client's brand first, then open Account and settings → Client reports (or Shared reports in either tracker). Each brand keeps its own report logo, name and color, and only its own Google and AI data. Switching brands never moves a report.

Find the Workspace ID

Some integrations and AI assistants ask for a Workspace ID. Open the brand selector; the Workspace ID for the selected brand is shown near the bottom with a Copy button. It identifies the brand, not your account, and it is not a password or secret. Connect an AI assistant.

Common questions

Can different brands use different blogs?

Yes, and they should. Each brand has its own connections. Connect each website inside its own brand.

What happens to extra brands if I downgrade?

When you move to a plan with fewer websites, you choose which brands stay active. The others pause at renewal, and their content, settings and history are saved. Billing.