Branded client reports

A client report is a branded summary of your Google search results, your AI visibility, or both, that you can send to a client, a boss or your team. It shows your logo, name and colors, not outwrite.ai's. In Simple you download it as a PDF. In Pro you can also share it as a private web link.

Why it helps

• You show progress without giving anyone access to your workspace.
• Your client sees clear numbers with your branding, and doesn't need an account.
• A live link stays up to date, so you don't rebuild the report every month.
• Creating, viewing, sharing and exporting reports uses no credits.

Simple or Pro

The reports themselves are free. The tracking behind them (AI checks, research) uses its normal rates. Pro Growth and Agency allow more brands, and each brand has its own reports.

Before you start

• Confirm the website in the brand's Brand (Pro) or Brand kit (Simple).
• For Google numbers, connect Google Search Console.
• For AI numbers, have AI visibility tracking running with at least one completed check.

Create a report

1. Open the report window:
   • Pro: open AEO + SEO Tracker → SEO reports or AI visibility and choose Share report. Or open Account and settings → Client reports → New report.
   • Simple: open Account and settings → Client reports → Export report. You can also choose Export report at the top of your Google report (Results → View report).
2. Edit the Report title if you like.
3. Under Include in this report, choose Google SEO, AI visibility or Both.
4. Choose a Reporting period: Last 7 days, Last 28 days or Last 90 days.
5. Under Make it yours, enter your Business or agency name, choose Upload logo (PNG, JPEG or WebP, up to 5 MB) and pick an Accent color. These are saved for this brand and kept separate from your Brand settings.
6. Optional: add Your note to explain progress or next steps.
7. Optional, for AI visibility: turn on Show tracked prompts, and then Show saved AI answers if you want clients to read the answers and their sources. Both are off at first.
8. Check the Client preview on the right.
9. Finish:
   • Simple: choose PDF to download, then Done.
   • Pro: under Report type, choose Live report or Saved snapshot, then choose Create report link (or Save & share snapshot). Choose Copy link and send it to your client.

Live report or saved snapshot?

Opening either type never starts new checks or spends credits. You can't change the type after you create it. A snapshot can later hide a section or change its title, note and branding, but it can't add data or change its period; create a new snapshot for the next period.

What your client sees

Your client opens the link in any browser. No sign-in is needed. They see:

• Your logo, name, accent color and report title, plus Download PDF.
• Google SEO: clicks, impressions, click-through rate and average position, each compared with the previous period, a daily chart, and tables of top searches, pages, countries and devices.
• AI visibility: brand visibility, mentions and sentiment, a trend chart, a breakdown for each of the six AI platforms, and the websites AI cited most.
• If you turned them on: your tracked prompts and the saved AI answers with their sources.
• Dates for each section, because Google and AI data are collected on different schedules. Missing data is labeled as not available, never shown as zero.

Anyone with the link can see the report, so treat it like a private document. It is hidden from search engines. Clients can't comment, change settings or see the rest of your workspace.

Download a PDF

Choose PDF in the report window, or Download PDF on the report itself. The PDF has your branding, the charts, and the top 25 rows of each Google table. If you included saved AI answers, they are in the PDF too. Making a PDF uses saved data and does not start new checks.

Manage your reports

Open Shared reports next to Share report on either tracker page, or Account and settings → Client reports. You see every report for the selected brand, with its type, creation date, link and status.

Actions on each report:

• Copy link: copy the address again.
• Edit (settings icon): change the title, branding, note and supported options. Pro only; in Simple it opens a preview.
• Pause: turn the link off straight away.
• Resume: turn the same link back on. You don't need to resend it. Pro only.
• Replace link (circular arrow icon): create a new address. The old one stops working. A paused report stays paused. Pro only.
• Delete: remove the report and its link. Your tracking data is not affected.

Choose New report to add another. Each report has its own title, branding, period and sections, and new reports never replace old ones.

Common questions

Do clients need an outwrite.ai account?

No. They only need the link or the PDF.

Why did my client's link stop working?

The report was paused, deleted or given a new link, or the workspace switched to Simple or lost Pro access. The client sees "This report is unavailable". Resume the report or send the new link.

Can I take back a PDF I already sent?

No. Pausing or deleting a link can't recall a PDF or anything a client already saved.

Why does the Google section say data isn't available?

Search Console may not be connected, may need reconnecting, or a new live report may still be collecting its first Google numbers. Check the Search Console guide.

Can reports be emailed automatically or use my own domain?

No. Send the link or PDF yourself. Links use the outwrite.ai web address.

Is there a limit on reports?

There is no fixed limit on saved reports. To prevent accidents, each brand can create up to 20 new reports a day, and creating plus replacing links is limited to 40 a day per brand and 200 a day per account. Snapshots share 256 MB of storage per brand; delete old snapshots if it fills up.

I manage several clients. How do I keep reports separate?

Create each client's report from that client's brand. A report always stays with the brand it was made in. See Manage multiple brands.

Related guides

• SEO reports
• AI visibility tracking
• Connect Google Search Console
• Manage multiple brands