Words you'll see
Plain definitions of the terms used across outwrite.ai.
outwrite.ai uses a few words that may be new to you. This page explains each one in plain English, and says whether it belongs to Simple, Pro or both.
Why it helps
- You can read any guide without stopping to look things up.
- You can tell at a glance which features are in your plan.
- You know which words mean "this costs credits" and which don't.
Your account and workspace
| Word | What it means |
|---|---|
| Brand or workspace | One business website and everything that belongs to it: its Brand Kit, articles, connections and results. You switch between brands with the selector at the top of the sidebar. Both. |
| Brand Kit | What outwrite.ai knows about your business: what you sell, who you sell to and how you like to write. It is built from your website during setup, and every article uses it. Called Brand kit in Simple and Brand in Pro. |
| Simple | The done-for-you experience. outwrite.ai picks topics, writes articles and publishes on one schedule, with very few settings. $49/month for one website. |
| Pro | The full-control experience. You get campaigns, your own feeds, AI tracking prompts, SEO tools, teammates and more brands. Plans start at $59/month. |
| Trial | Your first seven days. One website, 200 credits of work, no card needed. It is shared by Simple and Pro, so switching never restarts it. |
| Teammate | Someone you invite to a Pro brand with their own login. Roles are Viewer (look only), Editor (do the work) and Admin (do the work and invite people). Pro. |
| Workspace ID | A code that identifies one brand. Some integrations and assistants ask for it. It is not a password. Both. |
Ideas and articles
| Word | What it means |
|---|---|
| Idea | A suggested article topic. Each idea aims at a real phrase people type into Google, so the article has a clear target. Both. |
| Search phrase (or keyword) | The words someone types into Google, such as "best running shoes for flat feet". Each article targets one main phrase and a few related ones. Both. |
| Feed | A list of ideas that keeps refilling itself. A feed never writes or publishes on its own; a campaign does that. Pro (Simple uses one behind the scenes). |
| Managed by outwrite.ai | The feed outwrite.ai runs for you. It studies your business, your competitors and what people search for, then suggests ideas. This is what Simple uses, and the recommended feed in Pro. |
| Keyword, News, RSS and YouTube feeds | Feeds you set up yourself in Pro: from topics you enter, from news stories, from a blog's RSS feed, or from a YouTube channel's videos. |
| Campaign | A schedule that takes ideas from one feed, writes articles and sends them to one website. You choose how often and whether you review first. Pro. |
| Article | A finished, researched blog post written in your voice. Every factual claim is checked against sources before it is ready. Both. |
| Fact check | The step where outwrite.ai checks each claim in an article against its sources. Articles that don't pass wait for your review instead of publishing. Both. |
| Article style and templates | Your default writing settings and saved article formats (for example a how-to layout). Pro. |
Publishing
| Word | What it means |
|---|---|
| Integration or connection | A link between outwrite.ai and another tool, such as your blog or Google Search Console. You set it up once. Both. |
| CMS | The system that runs your website or blog, such as WordPress, Shopify, Webflow, Wix, Framer or Ghost. |
| CMS draft | An article saved inside your website's editor but not visible to visitors yet. You publish it from your website when you are ready. Both. |
| Saved draft | An article kept only inside outwrite.ai, with nothing sent to your website. Useful before you connect a blog. Both. |
| Review-first | Articles wait for your approval before they go live. In Simple this is Let me review first; in Pro it is the Automation with review campaign mode. |
| Autopilot | Articles that pass their checks publish on schedule without waiting for you. In Simple this is Publish automatically; in Pro it is Full automation. Anything that fails a check still waits for you. |
| Planned automation | A Pro campaign mode where you choose which ideas get written, and writing and publishing then happen on schedule. |
Tracking and search
| Word | What it means |
|---|---|
| SEO | Search engine optimization: making your pages easy for Google to find, understand and show in results. |
| AEO | Answer engine optimization: helping AI assistants such as ChatGPT, Gemini, Perplexity and Google's AI Overviews mention and link to your business when people ask them questions. |
| AI visibility | How often AI answers mention or cite your brand for the questions you track. outwrite.ai checks six platforms: ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude and Grok. |
| Prompt (or tracking question) | A question a customer might ask an AI assistant, like "What is the best CRM for a small bakery?". outwrite.ai asks it every three days and records whether you appear. It is not an instruction for writing. Simple tracks 5 chosen for you; Pro lets you add your own. |
| Google Search Console | Google's free tool that shows how your site appears in Google search: clicks, impressions and the searches people used. Connecting it is optional and read-only. Both. |
| Clicks and impressions | An impression is when your page appears in Google results. A click is when someone opens it. |
Improving your website
| Word | What it means |
|---|---|
| SEO Agent | A Pro tool that checks your website's pages for technical SEO problems (page titles, descriptions, structured data and more) and applies supported fixes through a small script you install. Every fix can be undone. Found under Site Optimizers. |
| Existing Content | A Pro tool that reviews articles already published on your blog and suggests or writes refreshed versions. It is about the words in your articles, not technical fixes. Found under Site Optimizers. |
| Saved website changes | In Simple, a list of SEO Agent fixes that were turned on earlier in Pro, so you can review or undo them. |
| Ask outwrite.ai | The built-in assistant. Ask it about your workspace or ask it to do supported tasks. Both. |
| MCP | A standard way to connect an outside AI assistant (such as Claude or ChatGPT) to outwrite.ai, with permissions you control. Pro. |
| Client report | A branded report of your Google and AI results. Simple can download a PDF; Pro can also share live links and saved snapshots. |
Credits and billing
| Word | What it means |
|---|---|
| Credits | The unit Pro uses to pay for work, like tokens. A standard article costs 15 credits, and Pro Starter includes 1,000 a month. Simple has no credits to manage. |
| Credits set aside | When paid work starts, its credits are held. If the work succeeds they are used; if it fails they are released back to you. Shown as Reserved for work. |
| Top-up | Extra credits you buy at 6 cents each. They never expire. Pro. |
| Spending limit | A cap you set so new paid work pauses after a chosen number of credits. Pro. |
| Billing period | The month between renewals. Monthly credits and Simple's 14-article allowance reset at the start of each one. |
Related guides
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