Simple or Pro?
One product, two ways to run your content and search workflow.
outwrite.ai comes in two experiences: Simple runs your blog for you with very few settings, and Pro gives you full control and more tools. This page helps you choose, and explains what happens when you switch.
Why it helps
- You pick the amount of control that suits you, not a pile of settings you'll never use.
- You can try both during your free trial without starting over.
- You can change your mind later; your Brand Kit, articles and connections always stay.
The short answer
- Choose Simple if you want a blog that runs itself for one website, at a fixed price, with no credits to think about.
- Choose Pro if you want to pick topics or sources, run several schedules or websites, track your own AI questions, fix SEO on your pages, or work with a team or clients.
Both experiences research, write, fact-check and publish for you.
Compare the experiences
| Feature | Simple | Pro |
|---|---|---|
| Automatic blogging | One managed schedule | As many campaigns and schedules as you like |
| Where topics come from | Chosen for you | Chosen for you, or your own keywords, news, RSS or YouTube |
| Publishing pace | Up to 3 articles a week (14 per billing period) | Up to daily, as your credits allow |
| Review before publishing | Yes, or publish automatically | Yes, with three campaign modes |
| Article templates | Not included | Unlimited per brand |
| Teammates | Not included | Unlimited, for one brand or all brands |
| AI tracking | 5 questions chosen for you, across 6 AI platforms | Your own questions and competitors, across 6 AI platforms |
| Google Search Console reports | Included when connected | Included when connected |
| Branded client reports | PDF download | PDF, live links and saved snapshots |
| Ask outwrite.ai | Included | Included |
| SEO Agent and Existing Content | Not included | Included, paid with credits |
| AI assistant connections (MCP) | Not included | Included |
| Websites | 1 | 1, 5 or unlimited, by plan |
| How you pay for work | Fixed monthly price, no credits | Monthly credits shared across tools and brands |
Prices
Simple is $49/month for one website. It includes up to three articles a week, with a maximum of 14 per billing period, and five AI questions checked every three days.
Pro has three plans. They include the same tools and differ in credits and websites. A credit is the unit Pro uses to pay for work; a standard article costs 15 credits. What credits buy.
| Plan | Monthly price | Monthly credits | Websites |
|---|---|---|---|
| Pro Starter | $59 | 1,000 | 1 |
| Pro Growth | $149 | 3,000 | 5 |
| Pro Agency | $399 | 10,000 | Unlimited |
All your Pro brands share one credit balance. "Unlimited" websites means no limit on the number of brands, not unlimited work. Teammates and article templates are included on every Pro plan.
Your trial
Every new account starts with the same seven-day trial, one website and 200 credits of work, with no card needed.
- In Simple, the trial shows as up to three articles, depending on how much of the allowance is left.
- In Pro, you see your credit balance and the cost of each tool.
- You choose Simple or Pro when you first sign in, and can switch at any time with the Simple / Pro switch at the top of the sidebar.
- Switching never resets the trial clock or adds credits.
- Pro Growth and Pro Agency (more websites) are only available with a paid plan.
When the trial ends, new work pauses and your saved work stays. Choose a plan in Account and settings → Billing. Billing, trial and top-ups.
How to switch
- Select Simple or Pro in the switch near the top of the sidebar.
- Read the window that opens. It shows what will pause and how many articles your allowance covers.
- When switching to Pro, decide whether to tick Resume previous Pro workflows (restarts only work the earlier switch paused).
- Select Confirm switch.
You can also switch from Account and settings → Billing: during the trial with Try Pro with your trial or Try Simple with your trial, and on a Pro plan with Use the Simple workspace or Use the Pro workspace.
What happens when you switch
- Only the selected brand changes. Other brands keep running as they are.
- The other experience pauses. Switching a brand to Simple pauses its Pro campaigns and other automation, so the two never create work at the same time. Missed schedules don't pile up while paused.
- Saved work stays. Articles, sources, connections and history remain.
- Website fixes stay live. SEO Agent fixes made in Pro keep working. In Simple, review or undo them in Account and settings → Saved website changes.
- Live client report links pause while the brand uses Simple, and work again when you switch back.
- Your subscription doesn't change. Switching the experience never changes your bill.
When switching back to Pro, select Resume previous Pro workflows if you want work paused by the switch to restart. Otherwise it stays paused, and you can use Resume paused Pro workflows in the sidebar later. Anything you paused yourself stays paused.
Which plan can use which experience?
| Your plan | Simple | Pro |
|---|---|---|
| Trial | Yes | Yes |
| Simple ($49) | Yes | Shows what Pro adds, with an option to upgrade |
| Any Pro plan | Yes, without changing your plan | Yes |
Changing your actual plan always happens separately, in Account and settings → Billing, with a review step that shows the price and date.
Common questions
Can I switch back and forth?
Yes. Each switch shows what will pause before you confirm. Your Brand Kit and saved work are never deleted.
If I'm on Pro and use Simple for one brand, what does it cost?
You keep your Pro plan. That brand's articles use your Pro credit balance, and Overview shows how many articles your balance covers.
Does tracking guarantee AI will mention me?
No. Tracking records what AI answers said for your questions. Rankings, traffic and leads are never guaranteed.
Do I lose my articles if I downgrade from Pro to Simple?
No. Your articles stay. Pro-only automation such as extra campaigns and feeds stops running on Simple.
