SEO reports
Explore Google clicks, impressions, queries and pages.
SEO reports show how people find your website on Google: how often you appear, how often people click, and which searches and pages bring them. The numbers come from your Google Search Console account. Reports are available in Simple and Pro, and reading, refreshing and exporting them uses no credits.
Why it helps
- You see which searches already bring people to your website, so you know what is working.
- You spot pages that are close to the top of Google and worth improving.
- You find searches where you appear but few people click, so you can fix the title or description.
- You can check whether traffic is growing over time, without learning Search Console itself.
Before you start
You need to connect Google Search Console once. It is free, read-only and takes about two minutes. Follow Connect Google Search Console.
Open your report
- Pro: open AEO + SEO Tracker → SEO reports.
- Simple: open Results, then choose View report under Google search performance.
If Search Console is not connected yet, the page shows Connect Google Search Console instead. If the page says Reconnect in Integrations, see Reconnect or disconnect.
Read the four numbers
The report opens on the Last 28 days, compared with the 28 days before.
| Number | What it means in plain words |
|---|---|
| Clicks | Visits to your website from Google search results |
| Impressions | How many times your website appeared in someone's search results, even if they didn't click |
| Click-through rate | The share of impressions that became clicks. 100 impressions and 3 clicks is 3% |
| Average position | Your typical spot in the results. 1 is the top. Lower is better. Positions 1-10 are roughly the first page |
Under each number you see the change from the previous period, for example "+12.5% vs previous 28 days". Average position is an average across many searches and people, not a fixed rank everyone sees.
Use the chart
The four numbers are also switches. Click a number to show or hide its line on the chart. Clicks and Impressions are on when the report opens.
- Solid lines are the current period. Dashed lines are the previous period.
- Each line has its own scale. Only the first two scales are drawn on the sides.
- Hover over the chart to see exact daily values.
- A gap in a line means Google didn't report that day. It is not zero.
Filter the report
All filters change the numbers, the chart and the tables together.
- Choose the period: Last 7 days, Last 28 days or Last 90 days.
- Choose a country from All countries, or a device from All devices (Desktop, Mobile or Tablet).
- To look at certain searches or pages, choose Query / page filters. Type words into Search query contains (for example "bike repair") or Page URL contains (for example "/blog/"), then choose Apply filters. Clear removes them.
- Untick Compare previous period if you only want the current period.
Look at the tables
Under the chart, four tabs break the totals down:
- Search queries: the words people searched before they saw or clicked your site.
- Pages: which of your pages appeared. Click a page to open it.
- Countries: where searchers were.
- Devices: desktop, mobile or tablet.
Click a column name, such as Impressions or Average position, to sort by it. Each table shows 20 rows at a time; use the arrows to see more. "Top rows only" means Google returned a limited list.
Export or print
- Export CSV downloads every returned row of the table you are looking at, with your filters applied.
- Download daily data downloads the day-by-day numbers behind the chart.
- Print / PDF opens your browser's print window. Choose Save as PDF to keep a copy of the summary, chart and the current table page.
In the CSV, click-through rate is a fraction: 0.03 means 3%. Exports use the report on screen and don't fetch new data.
To send a branded report to a client instead, use Share report (Pro) or Export report (Simple) at the top of the page. See Branded client reports.
How fresh the data is
- Google needs a few days to finalize search data, so the report always stops four days before today.
- Dates follow Pacific Time, like Search Console.
- outwrite.ai keeps a saved copy of each report for up to six hours. Choose Refresh data to ask Google for newer numbers. If you refreshed less than a minute ago, you see the same copy.
- If Google is briefly unavailable, your last complete report stays on screen with a warning.
The bottom of the report shows the last date included and when it was updated.
How to tell it's working
- The top of the report shows your Search Console property, for example
sc-domain:example.com. - Under the chart you see the date range and how many days Google reported, for example "28 days reported".
- If you see No search data was returned for this selection, the connection still works. Try Last 90 days or remove filters. New or small websites may have no data yet.
What to do with what you find
| What you see | What to do |
|---|---|
| A search with many impressions but few clicks | Rewrite that page's title and description so it matches the search better |
| A page with an average position around 4-20 | Refresh and expand it. In Pro, use Existing Content |
| Searches related to your business that you rank poorly for | Write a dedicated article for that search |
| Clicks falling for an important page | Check the page still works, then update its content |
Common questions
Why don't the table rows add up to the totals?
Google hides some rare and private searches to protect searchers. Totals include them; detailed rows don't. When you filter by search words, the totals also leave out those hidden searches.
Why is the latest week missing?
The report leaves out the four most recent days because Google is still processing them.
Is this all my website traffic?
No. It counts Google web search only. Visits from AI assistants, social media, ads and other search engines are not included. For AI answers, see AI visibility tracking.
My clicks went up after I published. Did the article cause it?
Maybe, but not necessarily. Seasons, demand and Google changes also move the numbers. Look at the Pages tab to see whether the new page itself gets clicks.
Can teammates see the report?
Yes. Teammates with access to the brand can open it. Only the workspace owner can connect Search Console.
