Article style and appearance

Article style decides how new articles are laid out: which sections they include, how long paragraphs are, an optional closing link, the default length and reusable outlines called templates. It is part of Pro; open it from Auto Blog → Article style.

Why it helps

• Every new article follows the same layout, so your blog looks consistent.
• You decide whether readers get a table of contents, key takeaways, FAQs and comparison tables.
• Templates let you reuse the formats you like, such as guides, comparisons or industry updates, across campaigns.
• A closing link can send readers to your next step, such as a booking or contact page.

Before you start

• Pro only. Simple writes every article with an automatic structure and does not show Article style.
• Settings belong to the selected brand. Check the brand in the top-left workspace menu first.
• New articles only. Saved drafts and published articles are not rearranged when you change a setting.
• No extra cost. Changing settings and creating or using templates is free. Articles use their usual credits.
• Your website controls the look. Fonts, colors and page design come from your website, not from these settings.

Article style has three tabs:

Set the layout

1. Open Auto Blog → Article style. The Layout & preview tab opens.
2. Under Paragraph style, choose Compact, Balanced or Detailed.
3. Under What to include, choose an option for each section. Auto lets outwrite.ai include a section only when it helps the reader.
4. Optional: under End with a next step, enter the Link text and the Destination URL. Fill in both, or leave both empty.
5. Check the Article preview on the right. Use the desktop and phone buttons to switch sizes.
6. Choose Save appearance. Reset changes throws away edits you have not saved.

The preview is an example article, not one of your drafts. The status under the button reads Saved preferences · applies to future articles once your changes are saved.

What each setting changes

These settings never permit unsupported content. On includes a section when there is useful, sourced material for it; it never adds filler or invents answers.

Save reusable article templates

An article template is a saved outline: the section headings, a note on what each section should cover and optional writing guidance. Your Brand still supplies the voice; the template sets the structure. Templates are available in Pro.

1. Open Auto Blog → Article style → Templates.
2. Click a starter (Practical guide, Product comparison or Industry update), or choose New template to start from the Practical guide outline.
3. Enter a Template name and fill in What is this template for? so your team can pick the right one.
4. Optional: add Writing guidance, such as "Keep the advice practical and explain the trade-offs."
5. Under Article outline, give each section a heading and explain what it should cover. Use Add section, Add subheading and the arrow buttons to build and order the outline.
6. Check the Outline preview. It uses no credits.
7. Choose Save template.

Outline rules:

• Use 3 to 8 main sections, with up to 6 subheadings each and no more than 16 headings in total.
• Give every heading a different name. Headings are used exactly as written, so write them in your audience's language.
• Do not add FAQs, key takeaways or a table of contents as sections. Those follow Layout & preview.
• Each template shows a Suggested length (Short, Standard or In depth) based on how many headings it has. It is a guide, not a limit: the article length you choose decides the final length, so pick at least the suggested length for articles that use the template.

Save as many templates as you need. Each brand has its own. Duplicate makes a copy to vary. The archive button hides a template from new selections; open Archived to find it and restore it.

Optional reusable fields

Most templates do not need fields. Use them for inputs that change each time, such as two products to compare. The Product comparison starter includes First product (product_a) and Second product (product_b) with the heading {{product_a}} vs {{product_b}}: the key differences.

• Open Reusable fields · Optional in the template, choose Add field, and enter a label, a key and an optional default value. A template can have up to 12 fields.
• Type {{key}} in a heading or guidance to use the field.
• {{topic}} and {{brand}} are built in and filled in automatically.
• You fill in the values when you choose the template. A field without a default must be filled in before the template can be used.

Use templates in a campaign

1. Create or edit a campaign in Auto Blog → Campaigns.
2. Expand Article templates · Optional.
3. Choose Add a template. Add up to 10.
4. Reorder with the up and down arrows, or remove one with the bin button. Fill in any template fields shown.

The rotation continues across batches; an empty batch or a retry does not skip ahead. Reordering, adding or removing templates starts again from the top of the new list. A campaign cannot be turned on while it includes an archived template; remove or replace it first.

Each queued article keeps a copy of its template. Editing a template later changes future articles only, never articles already queued, written or published.

Change one queued article's template

1. Open the campaign and choose its Schedule tab.
2. Open the queued article and choose Change template.
3. Pick another template, or Automatic structure to use none. Fill in any fields.
4. Choose Save template.

This changes only that article; the campaign's rotation carries on. Once writing starts, the template is fixed ("Writing has started. This article's template is now fixed."). You can also ask Ask outwrite.ai to list, create or edit templates, set a campaign's rotation or change a queued article's template.

What a template does not do

• It does not supply facts. Research and the fact check still apply, and a section the sources cannot support can lead to the article being held for review.
• It does not change how the article looks on your website.
• If you switch a brand to Simple, your templates are kept, but Simple uses its automatic structure.

Writing preferences

Open Auto Blog → Article style → Writing preferences to set the default Article length for new drafts. The four lengths and their ranges are listed in Choose article length. A single article can use a different length.

Learned from your edits lists preferences outwrite.ai remembered when you kept an AI edit, along with the feedback each one came from. Choose Forget to stop using one.

How to tell it's working

Save your settings, then open the next new article. Check that it has the sections you chose. When it reaches your website, check that headings, tables, links and the image display correctly in your site's design.

Common questions

Why didn't my existing articles change?

Article style applies to new articles only. To change an existing draft, edit it. To update a published post, see Write and edit articles.

Why is there no table of contents?

With Auto, a table of contents is added only when an article has 5 or more main sections. Choose On to always include one.

I chose On for FAQs, but an article has none. Why?

FAQs are only added when the sources support useful answers. outwrite.ai leaves the section out rather than invent answers.

Why won't my call to action save?

Enter both the Link text and a full Destination URL starting with http or https, or leave both empty.

Does using a template cost more?

No. Creating, editing and using templates is free. The article itself uses its normal credits.

Related guides

• Write and edit articles
• Create and manage campaigns
• Your Brand
• Connect your tools