Managed by outwrite.ai
Keep your blog supplied with topics that fit your business.
Managed by outwrite.ai is the feed every brand gets automatically. It researches your business, your competitors and real searches, then picks the topics most worth writing about. It is the recommended feed in Pro, and it is also what Simple uses behind the scenes.
Pro cost: 25 credits per refill, only when ideas run low. Articles are 15 credits each. Simple's managed blog is included in its subscription.
Why it helps
- You never have to think up topics or research keywords.
- Each idea targets a real search phrase people type, with its monthly searches when that number is known.
- It finds gaps: searches your competitors rank for that you do not, and questions AI assistants answer without mentioning you.
- It keeps going. When search data is thin, ideas come from your services and customers instead.
Before you start
- Finish your brand setup (website, market and language). See Set up your brand.
- Optional, but helpful: connect Google Search Console so outwrite.ai can see which searches already bring visitors. See Connect Google Search Console.
- Optional: track AI visibility so questions where AI answers leave you out can become ideas. See AI visibility tracking.
Set it up
There is nothing to create. To use it:
- Open Brand and check that What do you offer?, Who do you help? and Content priorities are correct. Add Known competitors if you know them (optional).
- Open Auto Blog → Campaigns and select New campaign.
- Name the campaign, choose a mode and select Continue.
- Leave Source feed on Managed by outwrite.ai · Recommended.
- Choose the destination and schedule, switch on Turn on this campaign, and select Create & enable.
Full details are in Create and manage campaigns.
How it picks topics
outwrite.ai combines several kinds of research:
| Source | What it adds |
|---|---|
| Your brand | Your services, audience and content priorities. Ideas must fit what you actually offer. |
| Your rankings | Searches your website already ranks for, so it can avoid competing with your own pages |
| Competitors | Businesses that offer what you offer to the same audience. outwrite.ai finds them from search data and checks their own websites. Directories, review sites and listings are not counted as competitors. |
| Competitor gaps | Searches competitors rank for on the first two pages of Google where you do not rank |
| AI answer gaps | Tracked questions where AI assistants answer without mentioning you (when you use AI visibility tracking) |
| Search Console | Your real Google clicks and impressions, if connected |
| Existing coverage | Your website's pages and past articles, so it does not write the same article twice |
Ideas are ranked by opportunity: monthly searches, how hard the search is to win, whether searchers are looking to buy, how many competitors rank, and whether you already rank. Searches you already rank in the top 3 for, or already have a page for, are ranked lower but never banned.
Covering a subject more than once is fine and expected. What outwrite.ai avoids is two articles chasing the same search: every idea gets its own target phrase. An idea is only removed if it would be the same article twice, would need claims your business cannot back up, or conflicts with what you offer. It works in any language and market set for your brand.
What happens next
- First refill: starts after setup. In Pro it costs 25 credits.
- Later refills: happen only when ideas run low. outwrite.ai tries to keep about two batches of ideas ready for each automatic campaign. Without an automatic campaign, it refills when the list is used up.
- At most once a day: a new set of ideas is planned at most once a day. If a check finds nothing new that passes review, it tries again the next day and nothing is charged.
- Useful ideas are kept, not thrown away and replaced every week. Ideas you used or rejected help guide the next set.
Simple's managed blog works the same way but does not use Pro refill credits.
Read your feed's research
Open Auto Blog → Feeds → Managed by outwrite.ai. Two tabs show what it found:
- Research opens first. It shows:
- Current topics: recent ideas. Expand Why this topic? to see the reason, the reader's question, the search phrase with its monthly searches and your position, and the editorial review.
- Competitors: each competitor with Business fit checked (outwrite.ai confirmed it from their website) or Brand Kit (you added it). Expand one to see why it fits and the searches it ranks for.
- Search evidence: your rankings, related searches, Google Search Console data and Existing coverage (the pages checked for overlap).
- Editorial history: each planning run, with ideas marked Kept or Set aside and the reason.
- Article ideas lists every idea in the feed.
Reading the research costs nothing and does not start a refill.
How to tell it's working
| Status on the feed page | What it means |
|---|---|
| Connected | Ideas are ready. The cost box shows Next check: When more ideas are needed. |
| Checking sources | A refill is running. |
| Waiting for new ideas | Waiting for your brand research, or for tomorrow's idea check. Read the message under the status. |
| Needs attention | Something stopped the refill. Read the message and see When a feed needs attention. |
Common questions
Will I run out of ideas?
No. When the obvious searches are covered, it goes deeper into specific customers, industries, costs, comparisons and common problems. If search data is thin, it uses your business description and services.
Do I need Search Console or a minimum number of searches?
No. Both help, but neither is required. Unknown search numbers stay unknown; they are never made up.
Why did it suggest a subject I have already written about?
Because the new idea targets a different search or question within that subject. That builds a stronger cluster of pages. It will not write the same article twice.
How do I steer it?
Update Brand: What do you offer?, Who do you help? and Content priorities. In Planned automation you can also choose exactly which ideas get written. New guidance shapes future ideas; it does not rewrite saved drafts.
Why is it waiting for brand research?
Managed ideas need your business details. Open Brand and answer any open setup question. If your brand is complete and the feed still waits with no next step, contact support.
Can I delete it?
No. You can stop its refills with Pause refreshes on its card in Auto Blog → Feeds.
Does it run extra paid research?
Your initial brand research and four more research passes per billing period are included. An extra pass only runs after you approve it in Account and settings → Credits & usage.
