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THE JOURNAL
The outwrite.ai blog
Research, practical guides, and ideas for growing your visibility in AI search.
The 2026 AI Visibility Report for Small Business
Original research from Outwrite.ai, based on a survey of 360 solo founders, small business owners, marketing contacts, content creators, agency owners, and
AEO vs SEO: what's different, what stays the same, and how to run both in 2026
AEO vs SEO in 2026: the real differences, where they overlap, when each wins, how to split budget by stage, and how to run both as one unified program.
How to build an AEO program: the operational blueprint for marketing teams
How to build and run an AEO program: the 90-day launch plan, budget by company stage, weekly workflow, measurement setup, and how to get leadership buy-in. The operational blueprint.
AEO for B2B SaaS: the complete guide to getting your software recommended by AI
The complete 2026 guide to AEO for B2B SaaS: how AI recommends software, the G2-Capterra consolidation, SoftwareApplication schema, comparison pages, review strategy, and how to measure it.
AEO for ecommerce: the complete guide to getting your products recommended by AI
The complete 2026 guide to AEO for ecommerce: product schema, merchant feeds, category pages, review optimization, agentic protocols, and how to get your products recommended by AI.
AI search is the biggest shift in brand discovery since Google. Most brands are preparing for the wrong era.
AI search is evolving through three eras: answers, agents, and ambient AI. Most brands are barely ready for the first. Here's the full trajectory and how to position across all three.
How to rank in Google AI Overviews and AI Mode: the 2026 guide to earning citations on both surfaces
How to rank in Google AI Overviews and AI Mode in 2026: how they differ, why they cite almost entirely different sources, what earns a citation on each, and a practical playbook.
AI search competitive analysis: how to find where your competitors win and take their citations
How to run AI search competitive analysis: map where competitors show up in ChatGPT and Perplexity, find citation gaps, close them, and track share of voice over time.
Your brand has an AI reputation. Here's how to manage it.
Your brand has an AI reputation that exists whether you manage it or not. How to audit what AI says about you, fix hallucinations and misinformation, and protect your narrative ongoing.