Google rankings and AI citations: what the research shows
A source-by-source comparison of rankings, citations, brand mentions and clicks, with findings from Ahrefs, Semrush, Pew and academic research.
Read the researchA closer look at
how search is changing.
Studies, evidence and original analysis. What we know about AI search and organic growth, what we don't, and what it means for your business.
Useful findings.
Evidence you can follow.
We read the underlying studies, compare their methods and make the limitations visible. When we add our own analysis, we explain how we reached it.
Every report includes its sources and a methodology. Research reviews are labeled separately from studies we conduct ourselves.
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