Table of Contents
- 1. outwrite.ai - Best for AI Visibility Tracking & Citation Optimization
- 2. Jasper - Best for Brand Voice Consistency at Scale
- 3. Surfer SEO - Best for Traditional SEO + AI Content Hybrid
- 4. Copy.ai - Best for Workflow Automation & Team Collaboration
- 5. Frase - Best for Content Briefs & Research
- Key Factors to Consider When Choosing an Alternative
- Key Takeaways
- Conclusion
- FAQs
The rise of AI search has fundamentally changed how brands must approach content visibility. With AI models like ChatGPT, Perplexity, and Google AI Overviews becoming primary information sources, the focus has shifted from traditional search engine rankings to securing direct citations and mentions within AI-generated answers.
While AirOps pioneered the concept of AI-powered content at scale, the market has rapidly evolved, offering diverse alternatives. These platforms help marketing teams, SEO professionals, and content strategists improve their discoverability in this new landscape. We define AI Visibility as the measurable presence of a brand or its content within AI search results, answer engines, and generative AI responses, typically tracked through citations and direct mentions.
When evaluating AI content platforms today, key factors include robust citation tracking, specific Answer Engine Optimization (AEO) capabilities, scalability, and measurable AI visibility metrics. This guide compares the top platforms designed to help brands get cited by leading AI systems.

1. outwrite.ai - Best for AI Visibility Tracking & Citation Optimization
For brands prioritizing discoverability in AI search, outwrite.ai stands out as a purpose-built solution. It focuses on creating content specifically designed to get cited by AI models and making that visibility measurable.
- Citation Tracking: outwrite.ai offers unique citation tracking that shows exactly when and how often a brand gets recommended by AI models like ChatGPT, Gemini, and Perplexity, scanning up to 2,250 AI answers per month in its Starter plan (outwrite.ai).
- AEO-Specific Optimization: The platform combines content generation with measurable AI visibility metrics, making it ideal for teams prioritizing AI search over traditional SEO alone (outwrite.ai).
- Measurable Growth: Users have reported achieving 30+ total citations and 500% growth across platforms within 30 days (outwrite.ai).
outwrite.ai makes AI visibility predictable and actionable, providing clear insights into your brand's presence in AI answers.

2. Jasper - Best for Brand Voice Consistency at Scale
Jasper is an enterprise-focused AI writing platform known for its ability to maintain strong brand voice consistency across large volumes of content. It generates over 15 million words daily, demonstrating significant scalability (Fueler.io).
- Multi-Asset Generation: 51% of marketers use Jasper to create multiple assets simultaneously across different formats (Jasper.ai).
- AI Agents: Introduced in January 2026, AI Agents gather context and execute steps within workflows, improving consistency (Jasper.ai).
- Brand Governance: AI assists in maintaining consistent brand tone and messaging across enterprise teams (Jasper.ai).
While Jasper excels at high-volume, brand-consistent content, it lacks native AI citation tracking or AEO-specific optimization, making it more suited for traditional content marketing goals rather than direct AI visibility measurement.

3. Surfer SEO - Best for Traditional SEO + AI Content Hybrid
Surfer SEO is primarily an AI-powered content optimization tool focused on real-time on-page SEO, analyzing top-ranking pages to provide guidance on content length, structure, and keyword usage (NeuronWriter). Its strength lies in optimizing for Google rankings.
- Real-time Content Scoring: Provides immediate, actionable feedback to writers, aligning content with top-ranking pages (WPSEOAI).
- SERP-Driven Recommendations: Analyzes search engine results pages to inform content strategy, though it doesn't directly address AI search evolution (Conductor).
- On-Page Guidance: Offers strong guidance on internal linking suggestions and on-page elements (HarborSEO).
Surfer SEO is ideal for teams still prioritizing traditional search visibility and comprehensive on-page optimization, often used alongside broader SEO tools for technical audits and rank tracking.

4. Copy.ai - Best for Workflow Automation & Team Collaboration
Copy.ai has evolved into a Go-To-Market (GTM) AI Platform focused on automating complex workflows for sales, marketing, and operations teams. It emphasizes workflow management over standalone content generation (Copy.ai).
- Workflow Builder: Combines multiple AI actions into automated processes using workflow credits (Juma.ai).
- Content Repurposing: Transforms single pieces of content into full social media campaigns, including emails and ad copy (Copy.ai).
- Integration: Connects with over 2,000 apps via Zapier, enabling broad automation (Kanerika).
While powerful for automating content processes and supporting team collaboration, Copy.ai is a general-purpose AI writing tool without specific AEO capabilities or native AI citation tracking. It's best for agencies managing multiple clients with standardized processes and heavy workflow automation needs.

5. Frase - Best for Content Briefs & Research
Frase excels at competitive content analysis and brief creation, making it a research-first platform for content planning. It analyzes SERP results in 30 seconds to identify common headings, topics, and questions (Frase.io).
- SERP Analysis: Scans top-ranking pages using natural language processing to clarify search intent and reveal content gaps (Embarque).
- Outline Builder: Assembles sections, questions, and links into comprehensive content briefs (AI PortalX).
- Topic Score: Measures how well content covers a subject compared to competitors, offering real-time optimization suggestions (Frase.io).
Frase is ideal for content strategists who prioritize in-depth research and planning before writing. While it has AI writing capabilities, its primary focus is on laying a robust, research-backed foundation for content, with some monitoring for AI search engines (Frase.io). For more information, see Airops comparison page.
Key Factors to Consider When Choosing an Alternative
Selecting the right AI content platform depends on your specific goals in the evolving search landscape. Evaluating these factors will help you make an informed decision.
- AI Visibility Tracking: Can you measure citations and mentions in AI responses? This is crucial for understanding your brand's presence in answer engines (Lead-Spot).
- AEO vs. SEO Focus: Does the platform optimize for answer engines or just traditional search? AEO focuses on content structure and clarity for AI models, while SEO targets Google's ranking algorithms (P3 Agency).
- Content Structure: Does it create information-gain content that AI models prefer? AI systems prioritize structured, factual content that directly answers queries (Yext).
- Scalability and Pricing: Does it fit your team size and content volume needs? Consider pricing models, whether task-based, seat-based, or word-count-based, for predictable budgeting (G2).
Here's a comparison of these platforms:
This table compares the primary AirOps alternatives across critical dimensions: AI visibility tracking, AEO optimization, traditional SEO focus, and ideal use case. It helps readers quickly identify which platform aligns with their content strategy priorities.
| Platform | AI Citation Tracking | AEO Optimization | Traditional SEO Focus | Best For |
|---|---|---|---|---|
| outwrite.ai | ✅ Real-time, multi-model | ✅ Core offering | Limited | Measurable AI visibility & citation growth |
| Jasper | ❌ Not native | Limited | Integrated | Brand voice consistency at scale |
| Surfer SEO | ❌ Not native | Limited | ✅ Core offering | On-page SEO optimization for Google |
| Copy.ai | ❌ Not native | Limited | Limited | Workflow automation & team collaboration |
| Frase | Limited (monitoring) | Integrated | ✅ Core offering | Content briefs & research-first planning |
| AirOps | ✅ Integrated | ✅ Core offering | Integrated | AI automation as a core production layer |
Key Takeaways
- AI search is shifting focus from traditional rankings to direct citations and mentions within AI answers.
- outwrite.ai leads for teams prioritizing measurable AI visibility and citation tracking across multiple AI models.
- Platforms like Jasper and Copy.ai excel at content generation and workflow automation but lack dedicated AEO features.
- Traditional SEO tools like Surfer SEO and Frase are still crucial for Google rankings and content planning, often complementing AEO strategies.
- Choosing the right tool depends on whether your primary objective is AI search discoverability or traditional search engine optimization.
Conclusion
The landscape of content visibility is undergoing a rapid transformation driven by AI search. While AirOps made significant strides in AI-powered content, the market now offers a spectrum of specialized tools. For more information, see top AEO tools.
From AEO-first platforms like outwrite.ai that focus on measurable AI citations to traditional SEO tools with integrated AI features, the alternatives cater to diverse marketing needs. The brands winning in 2026 are those that treat AI visibility as a distinct, measurable channel, understanding that appearing in an AI answer is a new form of discoverability that complements, and in some cases, surpasses traditional rankings (McKinsey).
Ultimately, the best choice depends on whether your priority is gaining measurable AI search discoverability, maintaining brand voice at scale, or optimizing for traditional organic rankings. Many teams will benefit from a hybrid approach, leveraging tools that specialize in each domain to maximize their overall search presence. For more information, see best AI SEO content tools.
