From Unreachable Buyers to Predictable AI-Driven Inbound
How Vertex Towers turned AI search into a continuous inbound channel, reaching landowners who don't respond to traditional marketing.
Company Overview
The Challenge
Vertex Towers serves one of the hardest buyers in B2B: landowners with viable sites for wireless infrastructure. This audience is difficult to reach because:
- They don't identify as 'telecom buyers'
- They're rarely in B2B databases
- Outbound channels perform poorly
- Many don't even know their property has value
"Traditional demand generation models weren't built for this type of market."
The Solution
Vertex partnered with outwrite.ai to turn AI search into a continuous inbound channel. Instead of a one-time content project, outwrite.ai helped Vertex:
- Continuously identify high-intent AI search queries in their category
- Publish new AI-optimized content on an ongoing basis
- Structure answers for LLM extraction and reuse
- Track AI search share of voice against competing tower companies
- Monitor where Vertex appears inside AI answers over time
The Results (First 60 Days)
Traffic Growth (June 1 – Aug 12, 2025 vs May 2025)
Business Impact
"We spent years trying to reach landowners through cold outreach and industry events. Within 60 days of working with outwrite.ai, we had qualified inbound leads coming to us — from people we never could have found through traditional channels. AI search didn't just add a new channel; it unlocked an entirely new audience."
Key Takeaway
For companies with niche or offline buyers, AI search becomes a permanent growth channel. Vertex Towers didn't just get more traffic — they changed how buyers discovered them, creating predictable inbound from previously unreachable landowners.
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