Case Study
From Declining Google Traffic to Explosive AI-Driven Growth
How LeadSpot turned daily AI SEO publishing into a 4.4x higher-converting inbound channel in under 60 days.
+1,466%
increase in ChatGPT traffic (in under 60 days)
395%
increase in LinkedIn clicks (in under 60 days)
23
inbound meetings in June
4.4x
conversion rate vs. normal traffic
Company Overview
LeadSpot
Marketing Technology
Team Size
3 employees
Website
lead-spot.net
Focus
Lead generation & client acquisition strategies for SMBs
The Challenge
LeadSpot was struggling with:
- Declining Google traffic
- Outbound-heavy lead generation that wasn't scalable
- Only a trickle of leads from ChatGPT and AI search referrals
"We noticed a couple of inbound leads mention ChatGPT, but we had no idea how to scale that channel."
The Solution
LeadSpot adopted outwrite.ai as their content engine:
- Published AI SEO optimized articles daily on their website
- Repurposed each article into LinkedIn + Reddit posts
- Cross-posted to Medium for additional reach
- Stuck to this rhythm every single day for 60 days
The Results
Traffic Growth (June 1 – Aug 12, 2025 vs May 2025)
- Before (May 2025)
- After (June-Aug 2025)
Business Impact
23 (their highest ever)
Inbound meetings in June
4.4x better than normal traffic
Conversion rate improvement
Increasing daily as AI sources pick up authority
Traffic momentum
"We've never seen inbound like this before. outwrite.ai helped us capture AI search traffic at exactly the right moment — it's now our highest-converting channel."
Key Takeaway
For small marketing teams, AI SEO isn't just the future - it's already outperforming Google. LeadSpot turned content into their #1 inbound channel with outwrite.ai, unlocking growth without spending on ads.
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